SUN, SALT & BLOOM

EAST COAST HONEY CLUB
SUN, SALT & BLOOM

A Summer Story from the Edge of Aotearoa

On the edge of Aotearoa, where the Pacific greets the rising sun, King Bees hives hum to life.

Out here, nature runs the show. Abundant sunshine fuels long golden days. Steady rainfall keeps the land alive. Salt-laced sea breeze moves inland from the coast, shaping the plants, the bees, and ultimately the honey itself. When these elements align, they create something rare, a flavour profile that can only come from this corner of the world.

This is where our honey is born.

Each summer, the Mānuka bloom bursts into life under heat, light, and wind, but only briefly. Just a few short weeks each year. No guarantees. No repeats. It’s a fleeting window where bees work at full tilt, gathering nectar that carries the intensity of the season and the place it comes from.

Our honey is crafted by bees, refined by nature, and gathered by hand, raw, unblended, and true to its origin.

Honey, Before It Was a Product

For thousands of years, honey has been more than food. Long before labels, ratings, or marketing claims, it was trusted as a remedy, a ritual, and a source of strength.

Ancient cultures used honey to soothe wounds, calm inflamed skin, support immunity, and nourish the body from within. It was carried into battle, placed in tombs, used in healing practices across continents and generations. Not because it was trendy, but because it worked.

Today, modern science finally speaks the same language. Research confirms what tradition and intuition always understood: real honey, especially Mānuka, carries natural antibacterial, anti-inflammatory, and prebiotic properties. Compounds like MGO help explain its strength, but the wisdom behind its use is far older than the science itself.

A Summer Ritual, Reclaimed

This summer, SUN. SALT. & BLOOM. is our way of honouring that lineage, the connection between land, hive, and human.

Golden honey poured like captured sunlight across skin, soothing, softening, renewing.
A spoonful swallowed slow ~ supporting the gut, calming the system, feeding the body with nature’s raw intelligence.

This isn’t about doing more. It’s about returning to what works. Slowing down. Trusting nature. Letting simple rituals do their thing.

Salt, bloom, and sunlight, nature’s trinity of renewal.

A ritual as old as time, made modern in your hands.

King Bees — good for you, inside and out.

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